If you were Apple, what tricks would you utilize to increase the sales of your latest product? If you know corporations, you’d know they use any possible trick they can as a generality to increase their profit: think of how huge a factor it would make in the sale of new iPhones if the old ones became slower. People have made the anecdotal observation that their Apple products become much slower right before the release of a new model.

In the fall of 2014, I was one of the very few watch industry insiders to be invited to the launch of the first Apple Watch. The ensuing story, is still one of the most read stories I've ever written on HODINKEE, and it is in fact the most discussed here and elsewhere. Three years on, the Apple Watch remains one of the most controversial and hotly-debated objects not only in watches – where some view it as a simple non-issue...

You’re being unconsciously manipulated to do so, a trick Apple mastered years ago.

Official benchmarks posted by Geekbench show that Apple's A11 Bionic delivers a huge jump in performance over last year's A10 Fusion used in iPhone 7, with scores that are not just far beyond other mobile ARM competitors' latest chips, but higher than the base Intel Kaby Lake Core i5 processor Apple uses in its 13 inch MacBook Pro.

The IAB, 4As and ANA say Apple’s plans to integrate cookie-blocking into Safari could hurt the existing economic model of the internet.

The 4K version of the Apple TV comes out tomorrow. So to get a jump on prospective buyers, Nvidia is making an announcement about its own 4K streaming box today: it’s introducing a new configuration of the Shield TV that will sell for $179, the same price as Apple’s latest streaming box.

For the second time in as many years, internet advertisers are facing unprecedented disruption to their business model thanks to a new feature in a forthcoming Apple software update. iOS 11, the latest version of Apple’s operating system for mobile devices, will hit users’ phones and tablets on Tuesday. It will include a new default feature for the Safari web browser dubbed “intelligent tracking prevention”, which prevents certain websites from tracking users around the net, in effect blocking those annoying ads that follow you everywhere you visit.

The operating system of unreleased iPhones is leaked to two websites, revealing secret details.

Today Apple announced its new FaceID technology. It’s a new way to unlock your phone through facial recognition.

Apple's new Face ID facial recognition feature will work with most sunglasses, according to Apple software engineering chief Craig Federighi. "Most sunglasses let through enough IR light that Face ID can see your eyes even when the glasses appear to be opaque. It's really amazing!" Federighi said in an email to MacRumors reader and developer Keith Krimbel (@yokeremote and @keithkrimbel on Twitter) who emailed the Apple exec with a list of questions this morning.

Apple hasn’t even officially announced its new iPhone 8 and iPhone X lineup of devices, and people are already lining up for it in Australia. As noted by CNBC, the first people have started camping out in front of Apple’s Sydney retail store…

I was tempted to write this review under the conceit that there was no such thing as the iPhone X. Just don’t even mention the iPhone X, and consider the iPhone 8 and 8 Plus as though they were the only two new phones coming from Apple this year. That conceit would work, insofar as the iPhones 8 are excellent year-over-year upgrades compared to their iPhone 7 counterparts.

We just got a quick chance to play with the iPhone X, Apple’s new flagship phone arriving later this year. The thing that a lot of people want to talk about with the iPhone X is its $999 starting price, but when you have the phone in your hand, it feels... worth it. The X is an extremely beautiful device, with a stainless steel band and glass back curving into a 5.8-inch OLED display that stretches all the way across the front of the phone. It’s a bigger display than the 5.5-inch Plus-size iPhones, but a much, much smaller body. Those bezels — turns out they’re huge.

Chinese vendors on online marketplace Taobao never resist a chance to peddle their goods. Just days after Apple announced the iPhone X that replaced the home button’s Touch ID for Face ID, Chinese merchants have launched “protective masks” in response to the news. If you’re worried that someone will unlock your phone while you’re sleeping (which …

For one, the new Apple TV 4K does 4K (obviously) and HDR. That’s cool, so does the NVIDIA SHIELD TV. But where Apple just killed today’s announcement is in the content side of 4K and HDR, not the capabilities. Apple announced that all of the 4K titles they’ll sell through iTunes will be the same price as those in HD. Additionally, if you already own a bunch of HD titles and the 4K versions get released...

How much are you willing to pay for a gadget that offers intermittent convenience? How much are you willing to pay for what feels like a little bit of insurance, just in case you need cellular connectivity and your phone isn’t nearby or charged?

Focusing on core competence and outsourcing the rest has made U.S. companies lean, nimble and productive. It has also left lots of people worse off.

The company is within reach of a stock market milestone: this week’s product launches could see it achieve a 13-figure valuation.

Qualcomm today published a somewhat self-congratulatory blog post that lauds the company and its Android partners for achieving a series of industry firsts that include wireless charging, dual-camera systems, OLED smartphone screens, edge-to-edge displays, and more.

Twitter users are worrying that the face-recognition system in the new iPhone X won’t recognize them without make-up, if they change their hairstyle or have just had a few drinks...

There’s a new way to unlock an iPhone. Onstage today, Apple’s Phil Schiller unveiled the iPhone X, with one big surprise: no home button. Because of its edge-to-edge display, the iPhone has no place for a conventional home button, relying instead on a complex facial recognition system called Face ID to unlock the phone.

If you have an iPhone, you'll want to see this.

I usually spend about $1,300 on a new computer, and I usually expect it to stay in good shape for about four years — if not more. So if I’m spending over $1,000 on an iPhone, how long should I expect to use it for?

Apple will no longer hold an annual music festival in London. While the iPhone maker has traditionally held its Apple Music Festival at the Camden Roundhouse, Music Business Worldwide reports that Apple is axing the show this year. It’s not clear exactly why Apple is killing off the popular festival, but Music Business Worldwide speculates Apple might be focusing on single events instead. Apple Music recently partnered with Haim and Skepta for shows, and also sponsored Drake’s summer tour last year.

While the iPhone 8 and iPhone X support the older Qi standard for wireless charging using a pad, both devices are also compatible with longer-range resonant induction charging – which works without direct contact with a pad. Resonant charging is a more recent addition to the Qi standard, and gets us one step along the way to truly wireless charging.

Apple Inc. plans to transform the way people use its next high-end iPhone by eliminating the concept of a home button and making other adjustments to a flagship device that’s becoming almost all screen, according to images of the new device viewed by Bloomberg News and people familiar with the gadget.

(The Last American Vagabond) Time and time again I’ve heard people complain about their iPhones or Mac laptops getting slower and slower, forcing them to purchase entirely new products. However, many people who have experienced this technological lull also noticed that the deterioration of their Apple products coincided with the launch of Apple’s new products.

Leaks continue today from the iOS 11 GM. Yesterday, we told you about iPhone X details such as the Face ID setup process, and now a handful of more details have emerged related to wireless charging, camera improvements, and more…

Call it a symptom of my tech journalist bubble, but somewhere over the past couple of years, I’ve lost the ability to be truly excited about new iPhones. Apple has contributed to this feeling, having kept its design changes incremental or, in the case of the headphone jack, haughtily unfriendly to the user. Apple’s partners have also helped things along by leaking almost everything about each new device, including the latest one to come this September.

As we approach the end of August and the time that Apple typically sends out invitations for its annual iPhone reveal event, a new report by Mac4Ever [Google Translate] has pegged this year's iPhone 8, iPhone 7s, and iPhone 7s Plus event date as Tuesday, September 12. The site then predicted the three new iPhone models will go on sale a week and a half later, on Friday, September 22.

A suggestion by Barclays that ‘only’ one in five iPhone owners will be willing to pay the rumored $1000+ price of the iPhone 8 has been countered by survey results showing the loyalty people feel to the Apple brand and ecosystem. While Barclays feared iPhone owners might defect to Samsung, the survey by Fluent indicates that this isn’t at all likely…

The long-awaited 4K video feature in Apple TV is expected to be announced by Apple when it unveils its new iPhones and Apple Watches in September.

Apple has historically kept quiet on the subject of net neutrality, but not anymore. The company recently filed a comment with the FCC calling for "strong, enforceable open internet protections" centered around the principles of consumer choice, transparency and competition. Apple got its comments in just under the wire, too: the FCC's electronic commenting system says the filing, signed by Apple Public Policy VP Cynthia Hogan, was received on the last day public comments were allowed.

Fake “virus scanning” apps have plagued the iOS App Store for a while, and Apple seems to finally be banning them once and for all in updated developer guidelines it published this week, via 9to5Mac. The updated developer guidelines, compiled by Paul Hudson over at Hacking With Swift, now includes a ban on apps that claim to “including content or services that it does not actually offer” — something that includes any iOS virus scanning apps...

Apple just killed off its groundbreaking music player. It's the perfect opportunity to whack iTunes, too.