Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results.

On Friday, October 23, iPhone 12 and iPhone 12 Pro with 5G went on sale, ushering in a new era for iPhone. Also making its debut was the all-new iPad Air, featuring the advanced A14 Bionic chip. iPhone 12, iPhone 12 Pro, and iPad Air are now available in stores and arriving in customers’ homes around the world. Over the next 24 hours, this post will be updated with photos from Apple Store locations and customers.

Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in the box.

The Apple TV app will be coming to Sony's PlayStation 4 and PlayStation 5, according to an official blog post. The Apple TV app will...

Upgrading to an iPhone 12? Apple Inc. is happy to take your old phone off your hands. For years, Apple has used such rhetoric to convince consumers that it’s a greener and more sustainable company than its competitors. Increasingly, it’s fair to ask how sincere it is.

The fun: Included in the release of iOS 14.2 beta 4 are a crop of new wallpapers that are quite a bit different from what Apple normally includes in updates.

After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and 12 Pro both over 4G and 5G.

The backlighting system of MacBook Pro keyboards could be upgraded to include TrueTone capabilities, with Apple examining the use of multiple LEDs per key to make the light seem even despite changes in the local environment.

Apple has released its new smartphone, the iPhone 12, without an accompanying charger or earbuds. Users have harshly criticised the company for this move and will have to purchase these accessories separately, if needed. While some see it as cost-cutting, or a way for Apple to profit further by forcing customers to buy the products separately, the technology giant said the goal was to reduce its carbon footprint.

After being available as a limited beta app, the new Xbox app for iOS is finally available on the App Store with the new “Remote Play” mode, which lets Xbox owners stream Xbox One games on the iPhone and iPad.

Apple Supplier BOE is making OLED screens for the iPhone 12, according to a supply-chain report. Although BOE has long made LCD screens for Apple, and later graduated to making OLED ones for the Apple Watch, it will be the first time the Chinese company has made OLED screens for iPhones.

During last week’s Apple’s iPhone 12 event, the Cupertino-based company was proud to tout its environmental initiatives. Its offices, data centers and stores currently run on 100% renewable energy and the company is aiming for net zero “climate impact” by 2030.

Apple recently released its first-ever 5G smartphones and these devices come with other upgrades. According to a recent Barclays report, the iPhone 12 series profit margin will decrease. The upgrades on this new series will negatively affect the company’s profit margins. There will be a reduction in its average selling price (ASP) no doubt. In fact, there is a significant reduction in its AAPL target price.

Earlier this week, Apple's online store indicated that T-Mobile, Sprint, and SIM-free models of the iPhone 12 and iPhone 12 mini would start at $829 and $729 respectively in the United States, which was $30 extra compared to AT&T and Verizon models.

WHAT’S THE DIFFERENCE between the iPhone 12 Mini and the iPhone 12? About three square inches of display. That’s it. Everything else is the same. Which makes this the first time in years that you’ve been able to buy a smaller phone that wasn’t also a worse phone—not just from Apple, but pretty much anywhere.

Samsung threw some serious shade at Apple for not including a charger with its latest iPhone 12 smartphones. The lineup of the latest Apple phones was announced in a virtual event two days ago. Phones in the iPhone 12 series will ship without a charger or EarPods - a fact that led to much trolling of the brand on social media.

Leveraging MagSafe technology, this 3-in-1 Wireless Charger is ultra-convenient & fast charges your new iPhone 12, Airpods, & Apple Watch. Shop now.

Apple is finally set to announce new iPhones, after weeks of delays and pandemic-related disruptions. Invitations for an October 13 event featured the phrase "Hi, Speed," hinting at a long-rumored upgrade that would allow the iPhone to connect to the new 5G wireless network that's currently being rolled out by carriers in the United States and abroad.

Apple has quietly removed the "Beats by Dre" webpage from its website ahead of its Apple event on Tuesday, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.

Apple’s HomePod is getting a lot more useful as a home cinema speaker for Apple TV 4K owners. Apple has confirmed to The Verge that an upcoming software update will let the speaker output Dolby Atmos audio as well as 5.1 and 7.1 channel audio from Apple’s streaming box. The feature will work best when you have two HomePod speakers paired up, but also works with just one. The new $99 HomePod mini, though, will not support the new home cinema functionality.