High fashion targets the affluent and upper class which as a whole tends to suffer less from obesity. PDF - Adult Obesity and Socioeconomic Status; More educated, higher income, professionals, etc. are less obese.
Designer fashion easily costs at least $1,000 per item for a simple dress and over $10,000 for more formal wear. For example, Bergdorf Goodman's online store. Thus, one wealthy woman's attire for a night can easily cost as much as a cheap car. To maintain such high price points, the value of the brand's image must be maintained; exclusivity is key. Changing the brand's vision to include obese women would be very likely damaging to the firm and cause it to lose money.
It is more profitable and easier to target a very few affluent people who are willing to spend a lot rather than a large population at a lower price point. An analogy would be like investment banking; work on a few multi-billion dollar deals rather than deal with a couple million customers who only generate a couple dollar each.
High fashion targets the affluent and upper class which as a whole tends to suffer less from obesity. PDF - Adult Obesity and Socioeconomic Status; More educated, higher income, professionals, etc. are less obese.
Designer fashion easily costs at least $1,000 per item for a simple dress and over $10,000 for more formal wear. For example, Bergdorf Goodman's online store. Thus, one wealthy woman's attire for a night can easily cost as much as a cheap car. To maintain such high price points, the value of the brand's image must be maintained; exclusivity is key. Changing the brand's vision to include obese women would be very likely damaging to the firm and cause it to lose money.
It is more profitable and easier to target a very few affluent people who are willing to spend a lot rather than a large population at a lower price point. An analogy would be like investment banking; work on a few multi-billion dollar deals rather than deal with a couple million customers who only generate a couple dollar each.