8 years ago
1
Let’s Talk About Amazon Reviews: How We Spot the Fakes
Like a lot of people, we read Amazon reviews as part of our product research. Getting broad feedback on a product can be very useful when we’re looking for widespread issues or seeing how a company handles warranty claims. However, as time has gone by, we’ve begun to read user reviews with a far more critical eye. Although many reviews on Amazon are legitimate, more and more sketchy companies are turning to compensated Amazon reviews to inflate star ratings and to drum up purchases.
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This was very helpful!