Google found out that they couldn't just walk into cities and install what they wanted, they had to play by AT&T|Comcast rules and they weren't prepared for the hundreds of millions it would cost in each city to do it. So it's just not cost effective to continue the project but they also don't want to admit defeat which would be horrible PR for them. What's really sad about this is that everywhere Google managed to spend the money needed that suddenly the others fell into line and magically could offer prices and speeds that matched which proves they're screwing customers and nobody seems to care.
Google found out that they couldn't just walk into cities and install what they wanted, they had to play by AT&T|Comcast rules and they weren't prepared for the hundreds of millions it would cost in each city to do it. So it's just not cost effective to continue the project but they also don't want to admit defeat which would be horrible PR for them. What's really sad about this is that everywhere Google managed to spend the money needed that suddenly the others fell into line and magically could offer prices and speeds that matched which proves they're screwing customers and nobody seems to care.