Microsoft has historically operated on the ideology of "Embrace, extend and extinguish." and I just see this as business as usual on their part.
- Embrace: Tell everyone you love them and develop software compatible with the competing 'product' (or standard)
- Extend: Promote your newly developed software/standard's feature set and mention how the competition simply doesn't have the same features, quality, etc.
- Extinguish: Wait until your software/standard becomes dominant then snap the 'gates' shut. Leverage your standing so that competitors are locked out.
Microsoft has historically operated on the ideology of "Embrace, extend and extinguish." and I just see this as business as usual on their part.
- Embrace: Tell everyone you love them and develop software compatible with the competing 'product' (or standard)
- Extend: Promote your newly developed software/standard's feature set and mention how the competition simply doesn't have the same features, quality, etc.
- Extinguish: Wait until your software/standard becomes dominant then snap the 'gates' shut. Leverage your standing so that competitors are locked out.