1 year ago
Apple, Meta And The $10 Billion Impact Of Privacy Changes
Last year, Apple announced significant changes to its privacy policy to give users greater control of their data, adding opaqueness and complexity for advertisers. What Apple calls IDFA was a bold move that was set to potentially disrupt advertisers that had depended on relatively easy to gain access to user data to help target advertisements. As Apple implemented these new policies there were many questions as to which advertisers would be most significantly impacted.
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