8 years ago
2
The $5 Billion Battle For The American Dinner Plate
How boxed-meal companies like Blue Apron, HelloFresh, and Plated will change the way we eat.
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Interesting, I would like to try one.
"It’s very affordable," he tells me. "Try to go shopping for our recipes at Whole Foods..."
That line speaks to a skewed impression of affordability. My wife and I were gifted a chunk of boxed-meal dinners from a local outfit upon the birth of our child and it was a godsend being able to eat solidly tasty and fresh meals with very little effort during a time of chaotic transition.