8 years ago
2
A hard sell: the industries that can't get millennials buying
From insurers to carmakers and financial advisers, whole sectors are scratching their heads wondering how to market to Generation Skint
Continue Reading http://www.theguardian.com
Join the Discussion
This points to something that worries me about the future. Broadly speaking, the less we own and the more we "rent," the more we empower the rentier class, along with the already powerful creditor class. The transfer of wealth to the wealthiest classes has been underway for some time now. That's hard to reverse, and it's not working out well for most of us. What happens if a transfer of the ownership of stuff gets the same momentum?
"High numbers of baby boomers took out life insurance, whereas millennials, who have fewer assets to protect, have not. As a result life insurers have been struggling to replace dying boomers with younger customers."
Plus they have to buy health insurance now with the passing of ACA.