9 years ago
1
The numbers don't lie: Jay-Z's Tidal music service is already a spectacular flop
When Tidal made its big media push at the end of March, the core message was clear: While other streaming music services like Spotify and Pandora pay a pittance to artists, Tidal offers musicians a better deal. Unfortunately, Tidal also opted to use super stars like Nicki Minaj and Beyonce as spokespersons for the app. The result was the ultimate mixed message: You should feel sorry about how little money Nicki makes.
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Tidal makes supply where there is very little demand. The average consumer doesn't care much about the difference between regular and lossless sound, and probably don't even have the headphones to tell a difference.