8 years ago
Everything the tech world says about marketing is wrong
The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course...
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