6 years ago
There Ain’t No Such Thing as Free Lunch in Content Marketing
Free lunch essentially means that “an individual or group can be provided a good or service at no cost to the individual receiving the benefit or to anyone else.” Obviously, as the saying goes, “there ain’t no such thing as free lunch.” Someone always has to pay, it’s just that the cost can be externalized, indirect, or in the form of an opportunity cost.
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