Your Blog Is Not a Publication
In a recent conversation with Intercom content director John Collins, I mentioned how much Animalz customers admire the Intercom blog. A number have even asked that we help make their own blogs more like Intercom’s.
In his classic Irish brogue, he quipped, “They may feel differently if they saw the costs.”
And in that sentence, John summed up what so few seem to understand about content strategy, namely that you have to be able to afford your own content strategy.