Selling products is a great way to monetize a blog. But who has time to create them? Here are some tips on finding time to create a product for your blog.

What was your first Big Yes? I was first introduced to this question by the writer Swati Khurana in 2015. When I think of the first Big Yes, I think of the moment that marks the first big shift...

For writers, “going viral” means that you have a piece of writing (most likely something that was either initially published online, or at least accessible there) that has been rampantly shared in a short amount of time.

So you're starting a new blog. Is your plan to blog anonymously or be open about your identity? Both have their pros and cons, as Darren Rowse explains.

In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than 100 patents to his name. In his lifetime, author Isaac Asimov wrote nearly 500 books. Each of these creators was prolific. And each prod ...

Publishers are still figuring out what works and what doesn't on this latest hot new app.

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meand ...

A well-crafted blog interview series is an excellent weapon to add to your marketing arsenal. Enhance your authority, boost your SEO, and more, by interviewing top influencers in your niche.

Out of content ideas? Here's the 8 top tactics to generate killer ideas for your content marketing. Always starting with your reader in mind.

Consistently good content that builds an audience is the foundation of online business. But how do you make that happen in a manageable way?

Where do we turn for content ideas that work, move, and persuade? In short, we steal them. Here are two of the most significant idea repositories on Earth.

Most copy doesn't do this. Which is why most copy gets weak results.

Want your posts to keep bringing traffic to your blog for years to come? Then you should be creating evergreen content. And here's how to do it.

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post. Th ...

Content marketing is good for many things, namely capturing and converting online customers. However, it’s not easy to scale. Think about the steps that are involved in producing an engaging, shareable piece of content that people are falling over ...

Zapier regularly updates old blog posts, but what impact does that have? This deep dive looks at the effects on Zapier’s traffic resulting from its updates.

Here's how you can tell if your content could benefit from a little strategic repetition.

The highs of a writer’s life are high, and the lows are very, very low.

Podcasting has finally crossed into the mainstream, delivering spoken-word content in a far more intimate manner than traditional media like TV and radio.

Writing about people in your blog posts can be tricky. Should you refer to them by using "he", "she", "they" or something else? Here are some options.