So Volkswagen’s Betrayal Broke Your Heart
Since the news broke earlier this week that Volkswagen's "clean diesel" cars were perhaps anything but, a certain type of word keeps appearing in consumers' reaction to the scandal: People feel cheated, heartbroken, betrayed. If this language sounds like the things a jilted lover would say after the discovery of an affair, some consumer psychologists would argue that's no coincidence.
Continue Reading http://nymag.com
Join the Discussion