I think, when it comes to the producer-consumer relationship, the business model needs to change completely. Within the industry, they can handle money the way they always have, but in the digital age there are such fundamental differences that it doesn't make sense to follow the old rules when dealing with consumers. Convenience has proven to be something people will pay for. What else?
I think it will just take a huge paradigm shift to solve whatever the problem is — we are still thinking about it one way when it's become something totally different — and we'll see how it plays out in the coming years.
I think, when it comes to the producer-consumer relationship, the business model needs to change completely. Within the industry, they can handle money the way they always have, but in the digital age there are such fundamental differences that it doesn't make sense to follow the old rules when dealing with consumers. Convenience has proven to be something people will pay for. What else?
I think it will just take a huge paradigm shift to solve whatever the problem is — we are still thinking about it one way when it's become something totally different — and we'll see how it plays out in the coming years.