At the same time they need to remember that going digital has also come with major side affects, mainly being the cost and licensing restrictions. When I buy a CD I am free to rip it for personal use, sell it if I want to, trade it to a friend or anybody else for a CD they have. With a digital file I am allowed to listen to it, some of the licenses even come with broad wording that makes it sound like I can't even let a friend listen to it without me. If they want to teach children the downloading is wrong and should be considered theft, they also need to give in and allow a third party market. How they do that I am not sure, but until they do that they're going to have a major problem. The cost of digital files is also insane, 29.99 for an HDX movie on Vudu and 29.99 for the Blu-Ray at Walmart...I'll get the physical copy and sell it when I don't want it anymore. Then you have music where if you want the whole album it's 11.99 digital on iTunes but only 9.99 physical on Amazon. I may be in the minority but when you have something that costs the same as something physical I'm going to go physical because the digital with no ownership is too high. Find that sweet spot on price and I'm more likely to drop physical and in the case of pirates probably piracy, there have been studies showing a correlation between lower prices and lower piracy.
At the same time they need to remember that going digital has also come with major side affects, mainly being the cost and licensing restrictions. When I buy a CD I am free to rip it for personal use, sell it if I want to, trade it to a friend or anybody else for a CD they have. With a digital file I am allowed to listen to it, some of the licenses even come with broad wording that makes it sound like I can't even let a friend listen to it without me. If they want to teach children the downloading is wrong and should be considered theft, they also need to give in and allow a third party market. How they do that I am not sure, but until they do that they're going to have a major problem. The cost of digital files is also insane, 29.99 for an HDX movie on Vudu and 29.99 for the Blu-Ray at Walmart...I'll get the physical copy and sell it when I don't want it anymore. Then you have music where if you want the whole album it's 11.99 digital on iTunes but only 9.99 physical on Amazon. I may be in the minority but when you have something that costs the same as something physical I'm going to go physical because the digital with no ownership is too high. Find that sweet spot on price and I'm more likely to drop physical and in the case of pirates probably piracy, there have been studies showing a correlation between lower prices and lower piracy.