10 years ago
Jeep’s Clever Ad Campaign Works Just As Well Upside Down
Leo Burnett, a prestigious international advertising agency, created a simple 3-image optical illusion advertisement campaign for Jeep in France that merited a gold award for press at Cannes Lions. At first, the 3 images in this ad campaign might look like nothing special – just dark animal images on a canvas background. You have to flip them over, however, to truly appreciate the agency's artwork.
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