I think the problem is too much TV shows available, not too little! I don't have Apple, but I already don't have time to watch TV much anyway.

I'm not sure how popular this will ever be, outside of people who already have Apple.

I mean, it doesn't seem enough to entice people to switch to Apple for their phones or computers, because most of those people already have existing alternatives like Netflix or something similar, and probably don't have enough time to watch the shows they like on those platforms as it is.