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A Danish startup invented underwear you can wear for weeks without washing
Yes, that's right — underpants you can wear for weeks without washing. But Organic Basics' mission as a company is not to advocate laziness amongst the younger generation, though it might seem the case. No; it's all about saving the environment. "Our business is sustainable fashion. The traditional way of buying, wearing, washing and throwing away overpriced underwear is a terrible waste of resources.