Don’t take Mark Zuckerberg’s vision of Facebook’s future too seriously

It’s conceivable that Mark Zuckerberg’s Wednesday blog post “A Privacy-Focused Vision for Social Networking” is a historic document not only for Facebook but for the technology industry, period. Zuckerberg outlines a vision for Facebook where content is encrypted and private. And temporary. And shared predominantly over Messenger and WhatsApp chat sessions rather than via a Facebook wall. In some ways, that sounds like . . . well, the opposite of Facebook as we’ve known it. How often has any huge, profitable enterprise declared it was going to change course so decisively?

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