5 years ago
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Aston Martin will make old cars electric so they don’t get banned from cities
Add Aston Martin to the growing list of companies using nostalgia to sell customers on the idea of an electric vehicle future. The British automaker announced this week that it’s starting a “Heritage EV” program where owners of classic Aston Martins can have their cars converted to an all-electric powertrain.
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Bearing in mind the re-sale value of such cars, I think if I had enough money to have my old Aston Martin converted I'd rather just buy a new electric one and have the old one stored until it became regarded as some kind of environment poluting anomaly of the 21st century and therefore worth a bomb but I guess it's a nice idea.