One year later, the Apple Card is a huge but controversial success
On August 20, 2019, Apple officially launched Apple Card with any US citizen able to apply. Since then it's been a hit, but it's faced controversy over everything from low reward rates to alleged sex discrimination. In every sense bar one, Apple Card is a typical Apple product. It was rumored for years, it launched to fanfare and criticism, plus it was even thought of first by Steve Jobs. The difference is that apart from its titanium card, it's not hardware, and apart from its app, it's not really software either.
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