12 years ago
1
How One Airline Convinced 42 Swedes to Change Their Names
Would you change your name for a chance to move to Berlin, all expenses paid? That's the question at the heart of a strikingly bold—and utterly bizarre—marketing campaign by the German airline Lufthansa, which in October made a rather unconventional proposition to Swedes: Legally change your name to Klaus-Heidi, tell us why you did it, and put yourself in the running to win "a new life" in Berlin
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http://www.theatlantic.com
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I was half expecting to read about 4chan in there somewhere..