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Panera CEO Challenges Burger Executives to Eat Their Food
Ron Shaich, the outspoken leader of Panera Bread Co., is going after Happy Meals again. The executive is renewing his crusade against kids’ food at the biggest U.S. burger restaurants -- McDonald’s Corp., Burger King and Wendy’s -- part of an effort to tout his own chain’s efforts to refine its menu. In his latest volley, Shaich called on McDonald’s Chief Executive Officer Steve Easterbrook to eat Happy Meals for a week.