Almost a year ago, Jeff Gordon teamed up with Pepsi Max to prank an unsuspecting car salesman. Gordon disguised himself and took the salesman along on a test drive, only to dangerously speed around town. The salesman's terrified reactions, and subsequent reaction to discovering it was a NASCAR driver all along, earned the Pepsi spot more than 40 million views on YouTube. But not everyone was so impressed by the viral video, mainly Jalopnik reporter Travis Okulski.