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Emojis can make online messages easier to understand and more believable, study finds
The use of emojis can impact the effectiveness of online messages, according to research published in the journal Psychology of Popular Media Culture. “The idea for the study came out of a brainstorming session with my co-author Alecka. She is interested in psychology and social media, and I am interested in basic cognition, so studying how we view emojis felt like a perfect mix of our backgrounds if you think about the hypothetical Venn-Diagram,” said T. Alex Daniel of Westfield State University, the corresponding author of the study.