Higher Intelligence And An Analytical Thinking Style Offer No Protection Against “The Illusory Truth Effect”
It’s a trick that politicians have long exploited: repeat a false statement often enough, and people will start believing that it’s true. Psychologists have named this phenomenon the “illusory truth effect”, and it seems to come from the fact that we find it easier to process information that we’ve encountered many times before. This creates a sense of fluency which we then (mis)interpret as a signal that the content is true.
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