7 years ago
Apple calling its stores ‘town squares’ is a pretentious farce
Excruciating self-congratulation has always been part of Apple’s brand, but the company took this to new levels at today’s iPhone event. It started with a tribute to Steve Jobs that was unnerving in the depth of its veneration. As smiling photos of the company founder beamed down at the audience, we were told that Apple is not, in fact, one of the richest and most influential corporations of all time, but the embodiment of one man’s creative spirit. The revenue, the supply chains, the employees, the users — all an incarnation of Jobs.
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