Snapchat’s redesign was meant for your friends, and celebrities aren’t your friends, says CEO Evan Spiegel
Kylie Jenner isn’t happy with Snapchat’s redesign. That probably means it’s working. Jenner, a member of the insanely popular Kardashian family, tweeted to her 24.5 million followers on Wednesday afternoon that she was no longer opening Snapchat. Bloomberg says Jenner’s tweet, which was “Liked” more than 327,000 times, cost Snap $1.3 billion in market value.