Snapchat needs to fully roll out its new Android app to save itself
Snapchat is losing Android users rapidly, as the company continues to delay a full rollout of its long-coming updated app. In its earnings report today, the company announced that its daily active user numbers dropped from last quarter by 2 million, which CEO Evan Spiegel mainly attributes to lost Android users. It’s down to 186 million from 188 million users last quarter, but it’s still up from this time last year, at which point it was at 178 million. The company has always prioritized its iOS users, and only last year did it begin trying to rethink and optimize the app for Android.
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