4 years ago
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Facebook and Google see surge in online activity, still expected to see combined ad revenue hit of $44 billion
Facebook and Google generate around $200 billion per year in advertising revenue, so you'd think that this period of self-isolation and working from home is driving more use of their services and thus, more revenue. However, brands are in a difficult position and advertising budgets are among the first things on the list of costs to cut in order to keep things afloat.
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The big dawgs typically thrive when others are having issues. Even if the author is right and they see an ad revenue hit of $44B this year, they will find a way to make it up...probably at consumers' expense.
Definitely yes, but I see a lot of data being shared about publishers (both small and large) and eCommerce stores getting hit by the recession. My point is that if you are a publisher, you should look for new ways of interacting with your audience. The old ways seem to be fading away. The big players survive the recession because they are quick to adapt to the new situations while small players still keep held up with the old ways.
I like the ad revenue index provided by ezoic which shows the graph of overall ad spending across the ad industry. https://adrevenueindex.ezoic.com/