Apple TV+ to launch as for-pay subscription service, Cook suggests
Fielding questions on Apple's recent push into services during an investor conference call, Cook likened Apple TV+ to an over-the-top product similar to those offered by major networks and content holders. "The TV+ product plays in a market where there's a huge move from the cable bundle to over-the-top," Cook said. "We think that most users are going to get multiple over-the-top products and we're going to do our best to convince them that the Apple TV+ product should be one of them."
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