10 years ago
A new strategy for taxi apps: banning men
Taxi apps are locked in bloodthirsty competition, and it's hard for a new business to break in. But The New York Times is reporting on a new and unique angle on the business: banning men. The app is called SheTaxis, currently operating in New York, Long Island and Westchester County with all female drivers and all female customers. It's a feature neither Uber nor Lyft is offering, and it turns out to be something a lot of customers are willing to pay for.
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