Microsoft tried to buy Nintendo, but got laughed out of the room
Specifically, the Xbox was unveiled at CES in 2001 — to commemorate that launch, Bloomberg has published an in-depth oral history of how the console came to be. It’s a fascinating read, but one particular passage stands out: details on Microsoft’s efforts to secure games for the brand-new console. While the company implored third-party developers to work on the Xbox, Microsoft also considered using its considerable financial might to buy developers.
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