How Fortnite Revolutionised Game Marketing - Perfect Execution After a Modest Launch
Epic Games is experienced in creating and launching games with huge marketing budgets, but recently they took a different approach. Fortnite was an unknown and untested game meaning they couldn't pump hundreds of millions into the launch. It wasn't like another of their Gears of War series, which had an existing fan base. With their new method, Epic Games generated $2.4 billion in 2018 [superdataresearch.com] for Fortnite alone and CEO Tim Sweeny thinks it's "evolving beyond being a game." If you enjoyed this, the full story is here: https://www.nathangrieve.com/how-fortnite-revolutionised-game-marketing/
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