8 years ago
5
Why Circa failed
A front page led by the day’s biggest news. A selection of stories, chosen by editors, arranged more or less by importance. And inside, a bundle of sections highlighting various subjects: arts and entertainment, business, technology, and health. That describes a newspaper, the beloved but fading institution that has spent the past decade hollowing itself out. But it also describes Circa, the news app that announced today it’s shutting down. And in those similarities lay the seeds of its failure.
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Sad to see this, I was a big fan of Circa. It had a lovely design, broke news very quickly. I used it daily.
Always wondered what the business model was, though. It was a free app with no ads - how can you fund a full staff on that?
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