8 years ago
Digital Digging: How BuzzFeed built an investigative team inside a viral hit factory
When Alex Campbell introduced himself as an investigative reporter for BuzzFeed News two years ago, his sources were often confused. BuzzFeed? What was that? Could he please spell it? "My colleagues would make fun of me for how many times I would spell out B-U-Z-Z-F-E-E-D on the phone," Campbell said. "You got people who didn't really understand where you were from."
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