• Triseult
    +2

    "The belief was that we were always just one weird feature away from the thing taking off," says [an anonymous employee.]"

    Yeah... They were. When I went there at first, the critical feature that was missing was the ability to hide friends from my timeline so I could customize my user experience. I gave it a few days, and when it didn't come, I realized Google+ was not gonna cut it. I'm sure other users had a different feature that they missed from Facebook, but there were quite a few that just failed to seal the deal.