Google's plan to fix texting on Android is really about the death of SMS
Google finally has a plan to fix Android's texting problem. This week, the company confirmed its long-rumored plan to improve messaging on Android and bring its features up to par with other popular messaging apps like Apple's iMessage. Google being Google, though, the plan is much more complicated than simply improving its own Android Messages app (though that's certainly part of it). Instead, Google is beginning what will be a years-long effort to get carriers and phone makers to all agree to work together and commit to using the same standard for messaging, called Rich Communications Services (RCS).