Facebook is not getting any bigger in the United States
It’s starting to feel official: Facebook’s U.S. audience is as big as it’s going to get. Facebook is massive in this country. More than two-thirds of Americans, specifically 68 percent, use the service, according to new research from Pew Research Center. The troubling news if you’re a Facebook investor: that number hasn’t increased over the past two years. Roughly 68 percent of U.S. adults used Facebook in 2016, too.