Pinrose Tries Selling Perfume by Algorithm, No Charlize Therons Required
A pair of Stanford Graduate School of Business alumni—sound familiar?—have come up with a lower-cost, less-glitzy approach to selling perfume that they think is more in keeping with the lifestyles of modern women. Erika Shumate and Christine Luby launched their startup, Pinrose, this week with 10 scents that cost $50 each.
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