The Rise of the $8 Ice Cube
In 2007, during a business school lecture at UCLA, Roberto Sequeira had a revelation. What if I could design the perfect business? he asked himself, something niche, high-margin, scalable. He ran through a rolodex of potential consumer items - watches, food, clothing - before arriving at his moment of clarity: he’d start an ice cube company. But not just any ice cube company - one that sold its wares at $8 a piece.