Mercedes Thinks Americans May Want a Luxury Pickup
Mercedes-Benz is making a pickup truck, and it thinks Americans might want in. The first vehicles this plan brings to mind are Cadillac’s Escalade EXT and Lincoln’s Blackwood and LT. Despite Americans’ ravenous appetite for pickups, these luxury trucks were hardly big successes. The Lincolns lasted just a few years on the market. The Escalade EXT was discontinued in 2013, after a decent run. Do Americans actually want a Mercedes-badged truck?