Here’s How Apple Will Convince You to Buy a Smartwatch

It will start with a friend. A friend who lives in San Francisco, maybe. Or who works as a venture capitalist. Or who recently had a birthday. This friend will be wearing an Apple Watch. And at first, you'll giggle. It's a wrist computer! It looks silly, like something out of Dick Tracy. You'll say something snide, like, "Get a lot of dates with that thing?" The friend will laugh good-naturedly.

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