10 years ago
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Coke to start selling milk, at twice the price
Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it. The national rollout of Fairlife over the next several weeks is one way the world’s biggest beverage maker is seeking to diversify its offerings as Americans continue turning away from soft drinks. It also comes as people increasingly seek out some type of functional boost from their foods and drinks, whether it’s more fibre, antioxidants or protein.
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I like my milk and wouldn't change anything about it. Coke can go to hell.