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Box-Office Analysis: Why the 'Ghostbusters' Reboot May Haunt Sony
The big-budget franchise comedy opened to an estimated $46 million in North America, a problematic start for a movie with a net production budget of $144 million. During box-office press calls on Sunday morning, Sony executives were in full spin mode as they declared Paul Feig's all-female Ghostbusters reboot a triumph, pointing out that the $46 million opening was the biggest launch for a live-action comedy since Pitch Perfect 2 took in $69.2 million in May 2015.