I kind of feel the same way about this. I've seen marketeers laughing on TV, being chosen by consumers to have the most annoying ads. All proud they say that this means that consumers remember the ad and that their goal was accomplished. On the internet it doesn't seem much different. No wonder people start looking for ways to block ads. They've been pushed around for far too long, because some (not all!) marketeers thought they had free play forever. And now the ones that do try to make it interesting for consumers and the websites that really do need the ad income are the victims here.