8 years ago
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Video Games on ESPN? It's Time to Stop Pretending eSports Are 'Real' Sports.
Yesterday, ESPN 2 aired a live broadcast of a video game. A bunch of people on the Internet did not like what they saw. That alone is not news. A similar thing happened last year when the channel promoted the championship of a different video game, DOTA 2, which — like the game that was broadcast this weekend, Heroes of the Storm — is near-unwatchable unless you’ve played it, or games like it. For most channel-surfing viewers, it’s an easy invitation to yell, “Nerds!” and then keep clicking.
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This is part of global society. It is not nerds anymore , brands are begining to recognize just how much this has permeated all cultures. Who would have ever though snow boarding would be an olympic sport. You don't air gamer commercials during the Superbowl for computer geeks. It's mainstream now. An e-sport Olympic event is in the near future.
It doesn't matter who watches it, as long as someone is.