10 years ago
Uber intros surge pricing during Sydney hostage siege, then backtracks after user outcry
Uber briefly charged its users in downtown Sydney a minimum $100 to escape an armed hostage crisis, a result of automatic surge pricing meant to get more drivers online. An executive in the city's Central Business District (CBD) sent Mashable screenshots of the Uber app that showed the company was charging up to four-times the normal rate because "demand is off the charts."...
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