It's official: Verizon gets dragged kicking and screaming into mobile price war
This is probably not how Verizon wanted things to play out. Verizon CEO Lowell McAdam has long crowed about the fact that his carrier “never has and never will lead on price” while also recently declaring that unlimited data plans were a dead end despite being offered by both Sprint and T-Mobile. Now, however, Verizon has been dragged into the price wars after aggressive moves from T-Mobile similarly forced AT&T’s hand. Verizon on Thursday announced its new MORE Everything plans that will cut...